For Rhino USA, we recognized the importance of a fast, efficient, and seamless online experience. When we took on the project, the website’s load time stood at a sluggish 6.3 seconds, which was significantly improved to a speedy 3.4 seconds post-optimization. This major leap in performance was accomplished by addressing numerous technical issues, including reducing file sizes, deferring offscreen images, removing excess code, and minimizing render-blocking resources, among others. We also put in substantial work to enhance the website layout for better user interaction, reducing the Cumulative Layout Shift (CLS). This holistic approach has not just sped up the website, but also laid the foundation for better SEO performance and improved conversion.